God Bless American Awesomeness
As the most advanced communicators on the face of this planet, we express our awesomeness in so many ways. One of the most subliminal is how we consume. If the subtle signals of oversized pocket logos and popped collars don’t quite send the message, we back it up with statements about where we shop for our food, the restaurants we like and the beer brand we drink. To those untrained in the art of communication we are telling you who we are. I shop, therefore I am.